READ UNLEASHED
Promjena naziva, izrada ilustracije i dizajn logotipa za blog
Shake up sofa je knjiški blog koji se bavi osvrtom na knjige iz svijeta publicistike, a vlasnica i urednica odlučila se na promjenu naziva bloga i dizajn vizualnog identiteta kojim će se predstavljati na web stranici i društvenim mrežama.
Naziv
Proces promjene naziva bloga Shake up sofa započeo je istraživanjem i studijom slučaja, a zatim predstavljanjem prijedloga za novi naziv Read Unleashed koji je odgovarao svim zadanim smjernicama i željama te je u konačnici i prihvaćen.
Logotip
Ideja iza logotipa je minimalistički dizajn koji bi uz željenu simboliku rasta i novog početka bio prikladan “non-fiction” knjiškom blogu. Konačna verzija predstavlja posudu sa sjemenom koje izrasta u izdanak koji oblikom tvori slovo „r” i siluetu otvorene knjige. Izdanak simbolizira rast i novi početak, a oslobađanjem iz granica posude postaje izvorom znanja te ujedno karakterizira riječ “unleashed“. Posuda svojom formom i negativnim prostorom tvori slovo „u“, čime se upotpunjuje monogram „ru“.
READ UNLEASHED
Rebranding
New name and logotype
The idea was to create a minimalist logotype that would be appropriate for a non-fiction book blog, illustration you can identify with, and to come up with a blog's new name (current name was Shake up sofa).
After a case study, and a proposal of few different names, client approved a suggestion of a new name - Read Unleashed.
Final logotype represents a terracotta pot in which there is a seed that grew into a sprout that refers to new beginning.
The sprout forms the letter "r", ie. a silhouette of an open book that is metaphorically liberated like a geyser of shared knowledge, and at the same time characterizes the word "unleashed".
The mentioned terracotta pot, with its shape and negative space, makes the letter "u", those shapes finally construct a "ru" monogram.
Final logotype represents a terracotta pot in which there is a seed that grew into a sprout that refers to new beginning.
The sprout forms the letter "r", ie. a silhouette of an open book that is metaphorically liberated like a geyser of shared knowledge, and at the same time characterizes the word "unleashed".
The mentioned terracotta pot, with its shape and negative space, makes the letter "u", those shapes finally construct a "ru" monogram.
Ilustracija
Ilustracija predstavlja toplo mjesto za opuštanje i čitanje, a svrha joj je stvaranje ugodne atmosfere za posjetitelje koji uživaju u zanimljivom sadržaju bloga.
Illustration for social media and blog
Illustration is a small reference to blog's previous name ("Shake up sofa") and represents a warm and cozy place so all blog visitors can identify with the mood and continue to enjoy the reading.
Klijent / Client: Knjiški blog Read Unleashed / Read Unleashed, a non-fiction book blog